Condell can be said the ideal typography for connoting the corporation and brand identity, because of its high readability especially its “eatable” forms, who collects images of food, are easily adaptable to food industry.
This means that Condell’s high readability doesn’t change and its original personality and idiosyncrasy as well. Condell’s endings and organic strokes haven’t been conceived in a structural way but stylistically. Unlike its Poster version, with its excessive and eccentric forms, Condell Bio tries to adapt itself to a monolinear shape, but conserving at the same time the organic character of its forms and endings.In this way Condell Bio is able to expanse its typographical use fields to a vaster scale. Condell Bio is part of the bigger Condell family: a project that involves series of typographies and whose early conception and development began in 2006.
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